Film & Entertainment Publicist · Dublin, Ireland
Strategic PR for film, entertainment and cultural releases.
26 years working with studios, distributors, festivals and
talent across Ireland and internationally.
Client's Worked With
What I do
A complete publicity service, from first call to premiere night.
End-to-end publicity for film, television, and cultural releases combining industry relationships, strategic insight, and 26 years of experience to deliver campaigns that resonate from first announcement to premiere night.
Film & Television PR
From early positioning through to premiere night. Unit publicity, pre-broadcast campaigns, EPKs, press releases, interview coordination, junkets, and red carpets. Delivered for productions at every scale — from major studio releases to independent Irish films with everything to prove.
Theatrical & Events PR
Getting a film into cinemas in Ireland requires relationships with distributors, exhibitors, and the press that take years to build. After 26 years of building them, those conversations are already underway before the campaign begins.
Distribution & Release Publicity
PR strategy aligned with theatrical, digital, and international distribution. Every release has a different shape. The discipline of managing it precisely does not change.
Strategic Consultancy
For clients who need a senior perspective before committing budget. Campaign planning, media positioning, and the kind of direct advice that comes from having seen campaigns succeed and fail at every level.
About Anna
Film publicist. 26 years. 100+ productions.
Anna Lavery is a film and entertainment publicist based in Dublin, Ireland. She has 26 years of experience managing publicity campaigns across major studio releases, independent productions, events, and cultural projects. She has worked with Disney, Paramount, Universal, CinemaLive, RTÉ, and a range of independent Irish productions.
Campaigns Delivered
Global Collaborations
Industry Partners
Selected Work
Every brief is different. The results are not.
2025 · Production PR
Kung Fu Deadly
Unit Publicity + Full PR Campaign · Deadline coverage secured
2025 · Theatrical PR
Sunphlowers
Exhibition, Marketing & PR · Savoy premiere · 13+ outlets
2025 · JackPot Films · 27 Sites
An Taibhse
First Irish language horror film · Theatrical PR · 30+ placements
What you need to know
What you need to know.
If you have a question not answered here, reach out directly at hello@annalaverypr.com
What does a film publicist do?
A film publicist manages the media strategy for a film or entertainment project — handling press releases, journalist relationships, premiere coverage, review coordination, and broadcast interviews. Anna Lavery has managed publicity campaigns for over 100 productions across Ireland and internationally.
What is unit publicity?
Unit publicity means working on set during production to gather press assets — photography, cast interviews, behind-the-scenes content — that are used in the pre-release PR campaign. Anna Lavery provides unit publicity services for film and television productions in Ireland.
How do I get PR for my independent film in Ireland?
Independent film PR in Ireland requires a publicist with established relationships with major press outlets, broadcasters, and cinema exhibitors. Anna Lavery manages Irish theatrical releases and distribution campaigns for independent productions at every budget level. Contact: hello@annalaverypr.com
Selected Work
Bring Your Project to Life
From early strategy to premiere night, every project deserves a campaign that’s considered, connected, and impactful. If you're ready to move forward, let’s start the conversation.